Sony is having a lot of trouble with anything not called a PlayStation 4 at the moment, with the Vita only selling well in Japan and most other gadgets from phones to TVs struggling. Trying to shift at least one gizmo, the PlayStation TV (originally Vita TV in Japan, who get the sexy models like the one here) is getting a hefty discount down to £44.99.
With the main focus on PS4 Remote Play, plus some PS Vita and PSP game support, and the likelihood of PlayStation Now, PlayStation Vue and other features, its clearly aimed for the second or third TV in the house of a PS4 user.
With Apple likely to be upgrading Apple TV soon, Sony had better get them shifted now while the Android micro consoles and PC micro systems also tout for business.