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Amazon Fire TV top-selling streaming box on Amazon for lead markets

Amazon's Fire TV is now the best-selling streaming box on Amazon for the U.S., U.K., and Germany. The company announced that snippet during its third-quarter results, as the micro console starts to ship to customers. But while the company's sales and net cash were up, losses deepened as it blew too much money on the Kindle Fire Phone with its 3D gimmick.

Will the Fire TV meet the same fate, or will the less-harsh competitive sales environment give it a better chance of success with gadget buyers? The well-specified device can play some games, and offers Amazon's Prime streaming video service, something that rivals lack.